Start fresh. Start informed.
Your whole market, before the phones start ringing.
A produce professional's morning snapshot — National FOB and shipping-point pricing on a 7-day moving average, weather in the production areas, and a three-year same-date read. Sourced from the USDA. Built by people who sell produce every single day.
Cucumbers · National FOB
7-day moving average
Same date · 3-year read
Production-area weather
20+
Years in the trade between them
Every
Shipping point in production
7-day
Moving average, signal not noise
3 years
Of same-date history, every plan
You've got twenty minutes and a hundred decisions.
Every morning it's the same scramble — figure out where the market moved, what's coming, and what it means for the calls you're about to make. The USDA has the data, but combing the portal isn't how anyone wants to start the day. So you end up piecing it together from your own spreadsheets, a few phone calls, and gut feel.
Fresh Start hands you the snapshot instead. What moved, where, and what the weather's about to do to it — before you've finished your coffee.
How it's different
Built for the calls you make every morning.
FOB spreads, not one national number
See the spread, play the freight.
A dollar cheaper in San Diego doesn't help you in New York — once freight is in, you might still be money ahead buying out of Texas or Tennessee. Most tools bury that in a single national average. Fresh Start shows FOB spreads across every shipping point in production — including Mexico crossings through Nogales, Otay Mesa, and Texas — so you can run the freight math that actually decides the deal.
7-day moving average
Signal, not noise.
Daily USDA numbers jump around. We present a 7-day moving average across all shipping points currently in production — smooth enough to see the real trend, detailed enough to catch the differences between regions.
Weather where it's grown
See the weather before it's in the price.
Live conditions in the production areas, right next to the pricing. Know what's bearing down on a growing region before it shows up in your cost — and before the guy on the other end of the phone does.
Three years, one click
Know where it should be.
Planning a contract or sizing up today's number? The same-date panel puts this year next to the last two — so you know instantly whether today is running high, low, or right where the season says it should be. On every plan, even free.
Who it's for
Made for everyone with skin in the market.
Sellers & shippers
Start your day knowing exactly where you stand before you sell for your growers.
Buyers
See past the national average to the shipping points that actually move your freight math.
Chain-store & terminal-market buyers
Buying through a terminal? See what's happening at source, at shipping point — the context your job depends on.
Growers
Stop taking your distributor's word for it. See the real market yourself, sourced straight from the USDA, in one quick reference.
Data sourced from the USDA
7-day moving average across every shipping point in production
Three years of same-date history, on every plan
Built by produce sellers with 20+ years in the trade between them
About us
Made by produce professionals — for produce professionals.
Fresh Start wasn't built by a software company guessing at what the trade needs. It was built by two people who sell produce for a living, out of their own frustration that the tool they wanted didn't exist. Between them, more than twenty years on the phone, at source, and in the market — living the exact problem Fresh Start solves.
Sasha Lewton
Co-founder
A produce professional with 15+ years selling produce and running sales teams. Fresh Start is the tool he reaches for every morning before he sells for his growers.
Tulley Trantham
Co-founder
Nearly 8 years selling produce, with a front-row view of the same daily scramble Fresh Start is built to end.
Pricing
Start free. Go Pro when you want the whole board.
Free
See exactly how Fresh Start works — on the house.
- One commodity (cucumbers)
- Last 90 days
- National FOB + shipping-point pricing
- Production-area weather
- The three-year same-date panel
Going Pro
Every commodity, every shipping point, a full year of history.
- Every commodity we track
- A full year of history
- All shipping-point FOB spreads
- Weather across every production area
- The three-year same-date panel, on every commodity
Premium
The deepest read for the operators who need it. On the way.
- Everything in Going Pro
- Deeper analytics for power operators
The three-year same-date panel is included on every plan — free users get it for cucumbers, Pro gets it for everything.
The tool I reach for every morning.
Fresh Start is the market snapshot for produce professionals, made by produce professionals. Start free and see your market the way you always wished you could.
Start free